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Top 5 Must-Dos in Real Estate Market Research

Have you been wondering why it seems hard to sell properties in a slow or down market?

Maybe you have not updated your market research to include this Top 5 List of Market Research Must-Dos.

This Top 5 List applies to any market, and any type of real estate investing.

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Top 5 Must-Dos in Real Estate Market Research

Top 1: Find out which market segment is selling more and faster than others.

This can apply to a certain neighborhood, a specific price range, a specific size and type of home, and a specific condition of the home. You can find out this information from your agent and/or title company.

Top 2: Find out what type of buyers are active in that market segment.

In many markets FHA buyers are covering a certain price range and type of properties. If that is the case, pay close attention to the condition of these properties, and the price ratio between FHA buyers and other properties on the market, particularly bank owned listings! If you want to focus on flipping deals to rehabbers, find out which properties were cash transactions or closed with non-traditional financing.

Top 3: Take a closer look at the sold comps of only the last 3 months.

If you see a declining tendency in this time frame, make room for further price drops in your offers. Older comparables are more likely to be out of date and should not be considered.

Top 4: Compare inventory levels and emphasize active listings in your overall analysis.

If inventory levels are rising, you can expect longer marketing times and possibly lower selling prices. You can predict inventory levels by considering your foreclosure filings. If you have a large increase of trustee sales in the specific area, inventories will likely go up by a similar ratio, after a certain lead time (about 2 months).

Top 5: Make sure you are aware of any outside influences that may be important.

At times, your area may be affected by certain government or other programs that have been announced, or are going to expire. These programs, like the “First Time Home Buyers Credit” taht is currently in effect can strongly influence buying behaviour – sometimes only in specific market segments.

Having a list like this is very important and can also be used to estimate “BPO’s” for short sales etc. Always do your homework, and you will be able to leverage this competitive market insight to your or your clients’ advantage.

Please let me know if you have anything to add to this list, or if you have any question or opinion about this list! – Just leave me a comment!

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Category: 6-Figure Syndication, Market Research

Comments (1)

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  1. It is well known that banks are illegally foreclosing on homeowners in Trustee States since the foreclosure process is lightly monitored by government agencies. In Judicial Foreclosure states, a judge reviews the legality of the foreclosure proceedings to ensure the homeowner is being protected against greedy lenders and yet still the lenders are not properly following the foreclosure laws correctly (

    In Trustee States, lenders employ a “third party” trustee company to replace the legal function of a judge and orchestrate the foreclosure process. If banks are not legally foreclosing when they know a judge reviews the case what do you think they are doing when they only have to go through a trustee that they pay? Our service requires the trustee to verify a comprehensive list of issues related to the legal nature of the foreclosure proceedings enacted by the lender, which as a byproduct, you as the homeowner still retain full ownership of the property and live there comfortably.

    Since the trustee assumes the liability in auctioning the property, they will not foreclose on the property if there is a potential violation pointed out to them prior to the Auction Sale Date as they could face sanctions and ultimately lose their license. Trustees are incredibly busy and generating huge profits so they will continually postpone the sale date with adequate time to research and respond to the issues raised by our company to protect themselves.

    To learn more about our services please contact me directly at [phn # removed by admin] or visit:

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